Great Truck Repairs: a website and a COF queue system for a diesel truck workshop in West Auckland
A 24/7 diesel truck repair workshop in Te Atatū, Auckland. We built a website that turns calls into ready-to-quote jobs, and a simple system that runs the COF queue.
The problem
Heavy trucks in New Zealand need a Certificate of Fitness every six months, so a truck workshop always has a queue. Calls come in while the mechanic is under a truck, and every driver wants a price before they commit. On top of that, someone has to remember which truck is due for its COF and which one is still waiting for parts.
The website
We built it for drivers on the road. One tap calls the workshop, and a ready-made text books a pre-COF check. A short form takes the plate number and a description of the problem, so the owner can text back a ballpark price. Clear pricing and the list of West Auckland suburbs it covers help nearby fleet owners find the workshop on Google and call with confidence.
The COF queue
An AI bot and a shared spreadsheet now run the queue of trucks being prepared for their COF. Every truck sits in one list with its due date and status, so the owner and the team see the same picture.
What changed
Enquiries arrive with the plate number and the problem already written down, so a quote can go out by text within minutes. The COF queue has one home: a shared list everyone can check.
Sound familiar?
If your workshop runs on phone calls and memory, we can build the same setup for you. It suits any business with a queue of jobs: truck and car mechanics, auto electricians, panel beaters and fleet maintenance teams.
Aiona: Medical English, an AI-powered iPhone and Android app for doctors and nurses
Aiona teaches medical English to doctors and nurses who learned English as a second language. We co-founded it and designed the product. It is live on the App Store and Google Play, and people pay for it.
The problem
A doctor who moves to another country has to work in English from the first shift. They need to take a patient history and explain a diagnosis, often in a hurry. Many are preparing for the OET exam or already work in an English-speaking hospital. General language apps teach you to order coffee, and medical English courses rarely fit around night shifts.
The business had its own problem. The first version of the app taught general English and competed with every big language app. It needed a clear audience and a reason to pay.
The app
In September 2025 we rebuilt Aiona around one audience: people who work in healthcare. New users pick their specialty, level, native language and app language, and get a personal learning map. Lessons mix vocabulary cards, reading, quizzes and an AI chat that plays a patient, so a nurse can practise a real conversation before it happens on the ward.
Fixing the drop-offs
The analytics showed that many new users left during a sample exercise at the very start. We removed it and sent people straight to their learning map, and retention went up. A hard paywall caused the same problem: it asked for money before people saw what the app could do. We replaced it with a reverse trial and a free daily limit, so new users start with the full app and pay once they see the value.
What changed
Aiona now has a clear audience and paying users on both stores. Every product decision starts from the analytics and from journey maps for four types of users, from a nurse planning to move abroad to a doctor who already works in English.
Sound familiar?
If you have an app idea for a specific audience, or an app where people sign up and then disappear, we can help. We work on the parts that decide whether an app earns money: the audience, the onboarding, the pricing model and the analytics behind it. It suits edtech and training apps, and any app that runs on subscriptions.
Serguei Fomine: a portfolio website for an architectural designer on Auckland's North Shore
Serguei Fomine is an architectural designer on Auckland's North Shore with more than 40 years of classical training. We wrote and built his website, fomine.nz, so homeowners can see his work and trust him before the first call.
The problem
People who plan a new house look at portfolios online long before they pick up the phone. A large firm has a marketing team for that. A designer who works alone has beautiful finished homes and no time to present them.
Website templates make it harder. Most of them speak for a big agency, so a solo designer either pretends to be a firm or sounds like nobody in particular.
The website
We built the site around one promise: the person you hire is the person who designs your home. His name fills the first screen. The services pages take a homeowner through the whole job, from site analysis to building consent, and explain when he brings in surveyors or legal specialists.
Each project has its own page with a photo gallery, and drone footage where a project has it. The site runs on Webflow, and every project page comes from one template, so a new project goes live as a single new entry.
Built for search
The page texts use the words people type into Google, like "architectural designer North Shore" and "building consent Auckland". Project pages carry suburb names such as Castor Bay and Greenhithe, so local searches land on real examples of his work.
What changed
Serguei now has one link to send to anyone. It shows his finished homes and explains how he works, with reviews from clients between Auckland and Tauranga right next to the projects.
Sound familiar?
When a client asks for your website, do you hesitate before you send the link? If your work is better than your site, we can fix that. We build portfolio websites for independent architectural designers, interior designers, builders and landscape architects, written so the right clients find you.
Sobnak: a sales funnel and a ready-to-run business kit for a couture bridal studio in Auckland
Marina Sobnak makes couture wedding dresses and corsets in Auckland, and she is launching a hire collection of her own gowns. We built a website that collects leads, an email funnel that follows up for her, and a kit with everything the business needs to run.
The problem
A bride spends months choosing a dressmaker, so most visitors are not ready to book today. Without a follow-up, they leave and never come back. A new hire service adds its own questions: what deposit to take, what happens if a dress comes back damaged, how to answer the same messages every evening. All of that time comes out of the one thing only the owner can do: make the dresses.
The website and the funnel
We built the site quickly on Tilda to test the idea before paying for custom code. A free Bride's Guidebook works as a lead magnet: a bride leaves her email and gets it straight away. Then a short series of emails arrives over the following weeks, and each one gives her a new reason to book a consultation.
The business kit
For the hire collection we wrote every document a small rental business needs: terms and conditions, a hire agreement, a deposit and cancellation policy, a damage scale, a care guide and ready-made replies to common messages. Even the tag on each dress shows its return date.
What changed
Leads come in while Marina works, and the emails keep the conversation going until a bride is ready. Every client talk follows the same rules and templates, so Marina spends her time on fittings and sewing, not admin.
Sound familiar?
If you are great at your craft but your evenings go on messages, quotes and follow-ups, we can set this up for you. It suits dressmakers, photographers, florists, jewellers and anyone who sells work made by hand. Start with a simple site and a funnel to test demand, and move to custom code once it pays for itself.